12 Stats That Will Convince You to Stop Using Paper Business Cards
We all know that business cards are a pain. You have to print them, pay for them, and remember to carry them around and hand them out. But we all do it because we think that it helps make a relationship or a sale.
Turns out, this may not be true. You put all that effort into networking and exchanging information, but the numbers are staggering… more than 88% of business cards are thrown out a week after they’re exchanged. Less than 10% even make it into a digital format.
Think about that you work hard to meet 100 new connections. Now consider that only 12 keep your perfectly printed business card that you created with all the bells and whistles including the embossed logo and the raised lettering. Only 8 make it into your contact’s phone or CRM. So are they really helping make those valuable connections?
To put things into perspective, we’ve compiled some statistics to give some insight into the business card industry and how it affects our lives and networking abilities:
So. Many. Cards.
- Number of business cards printed daily: 27.4 million
- Number of business cards printed in the U.S. annually: 10 billion
So. Little. Benefit.
- Company sales increase for every 2,000 paper cards passed out: 2.5%
- Percent of business cards thrown out in less than a week: 88%
- Percent of people who throw away cards cause they don’t need the service at the moment: 63%
- Percentage of people who add business card info into a digital list: 9%
So. Much. Money.
- Annual U.S. business card printing industry revenue: $798.6 million
- Average spent nationally on a set of business cards including design and printing: $194
So. Much. Change.
- First recorded use of business cards: 15th century China
- Percent of people who still exchange paper business cards when meeting someone: 18%
- How many Americans have a smartphone in 2017: 224.3 million
- Percent of people who store their contacts “somewhere on their phone”: 35%
The moral of the story? Exchanging information with your contacts in a digital way will not only save both you and your new connection time and energy, but it will also prevent your information from ending up in the trash.
Looking for a way to connect digitally with your network? Download Convey for free and always stay up-to-date with your most valuable connections.